Rebranding Years of Excellence
Marder Seafood is a powerhouse in the scalloping and fishing industry with a rich and qualified history dating back 50+ years. With a focus on sustainable practices, product quality and community prosperity - they hand-select only the finest product for partners worldwide.
My Role
- Graphic Designer
- Researcher
- Website Developer
Define
Their goal was to elevate their visual aesthetic to align with their premium products. In addition to the company branding, they also wanted to rebrand their feature scallop product "White Gold."
Scope
- Company Identity
- Core Product Identity
- Business Collateral
- Responsive Website
- Branded Apparel
Competitive Analysis
Direct and indirect competitors were researched to identify their branding, website organization, market positioning and terminology.
Ideate
With an open canvas and an enthusiastic client, I began with pencil sketches that transformed into digital renderings. This initial round of concepts were developed to stir conversation and reaction from the direct to the abstract.
Concept Rendering
Concept Rendering
Concept Rendering
Concept Rendering
Collaborate & Refine
Working directly with Marder Seafood's team, I synthesized feedback, pivoted and continued to develop the brand.
Marder Seafood
A timeless design solution that visually creates a connection that Marder = Seafood
White Gold
A straighforward approach rendered to visually elevate the brand as a premium product - further distinguishing it in the marketplace
Brand Implementation
Business Cards
Hats
Polos
Hoodies
Frozen Product Packaging
Fresh Tub Packaging
Responsive 1-Page Parallax Website